Client
Software used
Adobe Illustrator & Google Slides
Services
Problem Solving | Presentation & Layout Design | Custom Visual Elements | Brand Integration
Website
Problem & Goal
Merging two brand identities into one seamless presentation? Challenge accepted.
With just 12 days, I was tasked with merging two distinct presentation decks: each with its own brand identity and guidelines: into a single, cohesive 27-page presentation.
The goal: redesign and create a smooth visual transition so slides 1–12 (brand 1) and 13–27 (brand 2) felt like a single, unified brand: no visual disconnect.
Impact
• 25% spike in sponsorship inquiries following the 27 pages purposefully designed, unified presentation design launch.
Creative Thinking
• To merge two distinct brand identities, I used red (#FF2A45: a shared brand color) : as the visual anchor across slides 1–12, setting the foundation for a unified design.
• Starting at slide 8, I gradually introduced purple (#240E6C) to transition into the second brand (slides 13–27), using color theory for a smooth, cohesive shift from 1 brand into another brand.
• Using Adobe Illustrator, I designed custom brand elements inspired by static TV noise: adding texture, energy, and a consistent visual identity throughout the deck.
Project Highlights
• Met a tight 12-day deadline driven by urgent launch needs.
• Overcame the challenge of merging two distinct brands into one unified presentation.
• Delivered in Google Slides (primary) and PowerPoint with added animations.
• Used Illustrator to design brand elements and build modern, clean layouts.
• Sponsorship presentation attracted about 25% increase in partnership inquiries than last year's sponsorship campaign.
