Client
Software used
ADOBE CC (ILLUSTRATOR, INDESIGN), TRELLO
Services
MARKETING CAMPAIGNS | COPYRIGHTING | PRINT & DIGITAL ADS | VISUAL STORYTELLING | ROI-DRIVEN DESIGN
Website
Problem & Goal
No design system, no creative direction! just basic brand colors: I got this.
When Rhinosite, an Australia-based company, reached out, they had basic brand guidelines but no cohesive visual direction. It was an exciting opportunity to shape their first full-scale marketing presence through strategic design.
The goal: launch a full marketing campaign with cohesive postcards, social ads, banners, and outdoor ad designs with the goal of return in investment. After the success of Campaign 1, I led the creative for a second phase to scale their brand impact.
Impact
• 17 new project wins, each worth no less than $20,000.
• Over $437,000+ in total revenue generated.
• After success of 1st campaign, worked on 2nd phase of campaign.
Creative Thinking
• Recognized the need to shift perception and used R.M. Williams imagery, white space, and clean layouts to give the campaign a premium look that stood out in a low-design industry (construction).
• Reframed a construction referral ad as a luxury giveaway, using perceptual psychology to spark curiosity and elevate brand perception.
• In Campaign 2, applied behavioral psychology: bold “Refer & Win” headlines, product visuals, and minimal text to trigger reward-driven attention from afar.
• Added a QR code linking to a campaign focused landing page: designed to stay open in browser tabs so users could revisit the referral offer later after leaving ad sight.
Project Highlights
• After Campaign 1 success, led full creative for Campaign 2.
• Used perceptual framing to shift brand perception with premium design, in campaign 1.
• Applied behavioral psychology to spark curiosity and drive action, in campaign 2.
• Designed bold visuals in Adobe Illustrator for print, digital, outdoor.
• Embedded QR for instant access to referral landing page.
• Drove 17 project wins, $437K+ revenue generated.
